The ACN Review
Magazine & Advertising Information
The published rate card for the American Cocker Network Review — advertising rates, subscription pricing, the bi-monthly schedule, and print specifications, preserved here as a reference.
The rates, dates and specifications below are preserved from the ACN Review's published information page. They are documented here for historical reference and are not a live order form.
Advertising rates#
The magazine sold display advertising by placement, with print and online-only tiers. Rates were quoted in US dollars.
| Placement | Rate (USD) |
|---|---|
| Front cover | $250 |
| Back cover | $150 |
| Two-page spread, print | $175 |
| Two-page spread, online | $115 |
| Full page, print | $100 |
| Full page, online only | $65 |
| Business card (6 issues / 12 months) | $60 |
| ¼ brag box | $25 |
| Litter announcement | $10 (no photo) · $25 (one photo) |
All advertising design costs were included in the price of the ad. Design was handled by professional graphic designer Wendy Reyn (winconline.com) unless the advertiser supplied finished artwork. Charges could apply for excessive changes or editing.
Copy & subscription pricing#
Readers could buy single issues or subscribe for a full year of six issues, with pricing by region.
| Option | USA | Canada | International |
|---|---|---|---|
| Single issue (hard copy) | $18 | $15 | $25 |
| One-year subscription | $75 | $60 | $115 |
Deadlines & publication dates#
The ACN Review ran on a fixed bi-monthly calendar. Advertising closed one month before each issue reached readers.
| Issue | Advertising deadline | Publication date |
|---|---|---|
| Issue 1 | December 1 | January 1 |
| Issue 2 | February 1 | March 1 |
| Issue 3 | April 1 | May 1 |
| Issue 4 | June 1 | July 1 |
| Issue 5 | August 1 | September 1 |
| Issue 6 | October 1 | November 1 |
Print specifications#
Print advertisements were submitted in CMYK colour mode — unless greyscale or online-only — in JPG, flattened TIFF, or PDF at 300 DPI or higher.
| Print format | Trim | Live area | Bleed | Resolution |
|---|---|---|---|---|
| Full page (colour / B&W) | 8.25 × 10.75 in | 7.25 × 9.75 in | 9 × 11.5 in | 300 DPI |
| Double-page spread | 17.25 × 10.75 in | 16.25 × 9.75 in | 18 × 11.5 in | 300 DPI |
Bleeds and safety zones
To print correctly to the edge of the page, artwork had to be set up with bleed. Because a press cannot print exactly to the paper's edge, pages are printed oversized and then trimmed to size. Documents were designed 1/8 inch larger all the way around: an 8.5 × 11 inch piece was built at 8.75 × 11.25 inch.
The same care applied to a safety zone. Because finished pieces are trimmed, no text or critical graphic should sit too close to the edge — keeping at least 1/8 inch between critical text and the edge of the page prevents anything important from being cut off.
Online advertising#
Beyond the printed magazine, the ACN Review offered two ways to advertise online. An online-only display ad ran in the digital edition of the bi-monthly magazine but was not mailed with the printed issue. Every online ad included a link to the advertiser's website, where applicable, plus contact information.
| Online listing | Term | Rate | Includes |
|---|---|---|---|
| Stud dog / brood bitch ad | Up to 12 months | $35 | One photo, pedigree information, up to 100 words |
| Individual dog for sale | Up to 3 months | $10 | Photo, pedigree information, up to 100 words |
| Litterbox ad / item for sale | Up to 6 months | $10 | Text listing, no photo |
Online-only display sizes matched the print dimensions: full page at 8.25 × 10.75 inches and a double-page spread at 17.25 × 10.75 inches. Business cards could also be designed through the magazine for personal use.